DraftKings Strike Deals With Premier League Clubs

DraftKings signs sponsorship deals with Arsenal, Liverpool & Watford (Image: www.liverpoolfc.com).

Leading fantasy sports gaming company DraftKings has stepped up their efforts to become a major player in the UK gaming market by agreeing sponsorship deals with no fewer than three English Premier League clubs.

Having come under intense scrutiny in a host of US states, the DFS operator is keen to shift their focus to Europe, with United Kingdom slowly becoming their primary target market.

And even though the launch of a UK-oriented website has hit numerous delays of late, things finally appear to be moving in the right direction for the highly rated gaming company.

DraftKings Partners with Arsenal, Liverpool and Watford

DraftKings announced on Wednesday that they had partnered with Premiership sides Arsenal, Liverpool and Watford, and even though the terms were not disclosed, it is clear the DFS operator has paid top dollar for a chance to advertise their services during Premier League games.

Nevertheless, the deal is likely to prove beneficial for the gaming company as well as they have now gained access to in-stadium branding, while also having the opportunity to use the three clubs’ websites and official social accounts to offer marketing promotions to customers worldwide.

While striking a one-year deal with Watford Football Club and three-year sponsorship agreement with Liverpool, DraftKings referred to the Arsenal agreement as a long-term deal, with the DFS operator clearly hoping to take full advantage of the Gunners’ huge following.

DraftKings have promised to roll out their UK website very soon and are currently in the process of testing its features, but they appear to have experienced few more problems that could see the site launch some time next week.

USA Problems Continue to Mount

Meanwhile, their worries in the USA continue as Hawaii became the latest state to banish DFS operators from their premises, with Mississippi, Illinois, Texas and Vermont previously declaring daily fantasy sports illegal.

With the company’s profits still largely depending on the NFL, it is hardly surprising they are desperate to launch the UK website as soon as possible.

Considering that the NFL season will be over in just a couple of days, DraftKings clearly hopes that English Premier League will provide the much needed impetus and replace the NFL as the main revenue channel.