Jupiter Research Analysts Say 1 in 10 Adults to Gamble Online by 2019

Online gambling is expected to become mainstream by 2019.

New information revealed by Jupiter Research shows that more than one in 10 adults worldwide will take part in some form of online or mobile gambling activity by 2019, reports Marketwired. Italy and UK are leading the list of countries where remote gambling is the most popular with nearly half of adults engaged in gaming by that time.

The two main factors for this occurrence are found in the increasing liberalisation of Internet gambling markets all over Europe as well as US and migration from traditional way of gambling. Instead of purchasing lottery tickets at retailer stores, for example, more and more people are expected to do this using their phones, tablets or desktops.

According to the research (Mobile & Online Gambling: Casinos, Lotteries & Betting 2015-2020) the few licensed gambling operators in Nevada, New Jersey and Delaware have seen a significant growth in revenues over the past two years.

The gathered data pointed out that even though brick and mortar casinos and social conservatives are constantly opposing legalisation of online gambling in many US states, offshore gaming sites that accept US players – like TopBet and Bovada – witness high levels of traffic. Therefore, more states probably would decide to regulate remote Internet gambling in order to generate additional tax revenues from such operations.

Prohibitive Taxation Rates Might Promote Gambling at Unlicensed Sites

Meanwhile, the research highlighted the importance of the latest EU directive on Anti Money Laundering, which is expected to provide harmonisation of national gambling policies. However, the study also warned that overly complex licensing procedures might result in the exit of top operators, just like it did in the past.

A co-author of the research, Dr Windsor Holden, stated that both Playtech and Mansion left Germany in the beginning of 2015. Additionally, he mentioned how the new tax rates on sports betting in Portugal that resulted with William Hill leaving the market. These prohibitive and excessive taxation rates, Holden cautioned, would “simply lead to an exodus of major players” and hence customers would probably switch to unlicensed operators.

Key Features of the Research

This in-depth research was published by Jupiter and its author is Lauren Foye. The key regions included in the study are North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia, Pacific and Africa & Middle East. The countries included in the Jupiter research are Canada, China, France, Italy, Japan, UK and USA.

As it is pointed out by the publisher, the key features of the study are regulation, market forecasts, business model analysis and vendor positioning matrix. Furthermore, the study provides interviews with leading players as well as identifies the movers & shakers of the remote gambling sector.

In addition to the study that answers five crucial questions about mobile and online gambling, visitors also can find a whitepaper titled Mobile Gambling – The Winner Takes it All on Jupiter’s website.