Microgaming Strengthens Presence in Italy as Its Online Market Continues to Grow

Microgaming to further expand its market footprint in Italy.

Microgaming has announced its extensive portfolio of online casino games is scheduled to go live with SKS365 Group, through its Planetwin365 brand, making its games available with one of Europe’s fastest-growing sports betting portals.

Apart from Italy, SKS365 Group also operates in Malta and Serbia.

Good News for Players in Italy

SKS365 Group is a well-established operator in the Italian betting market, where it’s present under its Planetwin365 brand, while the latest move will further strengthen its current offering in Italy. On the other hand, players will gain access to Microgaming’s award-winning offering of high-quality slot games, whose list includes such popular titles as Immortal Romance, Jurassic World, Wicked Tales: Dark Red and Book of Oz

It should be noted that Microgaming has been offering its content in Italy ever since the country’s market went live in July 2011. At this moment, the leading developer offers its lineup of titles to operators such as PokerStars Casino, Eurobet and Lottomatica, offering a wide selection of slots and table games, available in both English and Italian language.

Commenting on the latest deal, Andrew Clucas Chief Operating Officer at Microgaming stated SKS365 Group was among the leaders in the European betting market and added they were looking forward to collaborating with them through a deal that would enable them to further strengthen their presence in Italy. Clucas further said Planetwin365 customers were now able to enjoy an entertaining combination of Microgaming’s most popular branded blockbuster slots, along with a mix of new and classic original titles.

Online Going Up

In the related news, the Italian gambling regulator Agenzia Delle Dogane e Dei Monopoli (ADM) posted the full-year results for 2019, revealing the country’s market generated €18.9 billion in revenue over the twelve-month period ending on December 31, 2018. The figures reveal that land-based operations were down by 1.7% to €17.2 billion, with online revenue improving by 18% to €1.6 billion.

According to available information, the slots vertical had a significant impact on the final result, as it recorded a drop of 5.3% to €7.1 billion. And while lottery scratch cards and Lotto product were down by 1% and 4.1% respectively, video lottery terminals saw their revenue jump by more than 7% to €3 billion.

Overall sports betting revenue reached €1.4 billion, which represents a 10.4% rise when compared to 2017, while online casino revenue improved by nearly 25% to €710 million. And while virtual sports went up by 14.1% to €267 million, online poker continued to struggle, with both tournament fees and cash games going down.