Roy Keane Takes Paddy Power to Court

Ireland assistant coach Roy Keane takes Paddy Power to court over image rights infringement.

Former Manchester United star Roy Keane has begun legal proceedings against Irish bookmaker Paddy Power for supposed image rights infringement and he could earn up to €100,000 in damages.

The current assistant to Republic of Ireland manager Martin O’Neill had become famous for his harsh tackles and fiery temperament, and he is once again taking a stand for himself.

Keane has decided to sue Paddy Power, one of world’s leading sports betting operators, after he was the subject of another one of their famous stunts.

Keane the Victim of Latest Paddy Power Stunt

The bookmaker parked a trailer outside the Aviva Stadium in Dublin ahead of the Euro 2016 qualifier between Republic of Ireland and Scotland, which eventually ended all squared.

The problem is that Roy Keane’s was depicted as the famous character from the Braveheart motion picture, with the caption reading “You may take our points, but at least we have our freedom (Ya wee pussies).”

Paddy Power’s advert also poked fun of Scotland’s independence vote, but while the Tartan Army opted against making a statement regarding the stunt, the former Manchester United midfielder wants justice to be settled in court.

The 43-year-old should eventually earn around €100,000 in damages, but that will be small price to pay for Paddy Power, who again gained worldwide exposure with the latest of their trademark publicity stunts.

Keane Could Leave Republic of Ireland Coaching Team

Republic of Ireland boss Martin O’Neill raised a few eyebrows when he appointed Keane as his assistant and the pair has so far had decent success.

Nevertheless, Keane has made it clear that he hopes to work on his own in the future and there is a chance he will leave the former Celtic manager this summer.

The Irishman was even tipped to replace his current colleague at the Republic of Ireland helm if O’Neill takes over the reigns at Leicester City, but the Foxes ultimately opted for former Chelsea boss Claudio Ranieri, quite possibly one of the most underrated coaches in world football.

Roy Keane’s lawsuit against Paddy Power is likely to grab headlines in the coming weeks, so if you want to keep track of the latest developments, make sure to visit our sports news section on regular basis.